Are we what we search?

Reading on MSNBC.com (http://www.msnbc.msn.com/id/25509046/) about a case using the types of searches as a defense - namely, that what the people in the area search for reflects the morals of the people in that area. In the case, they showed far more searches for pornography than for 'America' or 'apple pie'.

Not sure that is a valid defense - namely, there are a few points that the article points out. We don't know why the search term was entered, is it out of curiosity, or some less ideal desire? One point that occurred to me that isn't mentioned is that the relative scarcity of a search term, especially something that is as common or well known as apple-pie, doesn't reflect that people aren't interested in that object, but may reflect that people already know about the object and don't have to search for more information... So, the popularity of search terms doesn't really reflect accurately all the interests of the community doing the searches, since interests that are well known by the community will be under-represented.

Another case of garbage-in->garbage-out data. Not all of the data is going into the study for the defense, so an anomalous garbage conclusion is reached.